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The preference of teenagers for watching videos on YouTube is not new. But an annual survey by investment bank Piper Jaffray was able to see, for the first time that YouTube surpassed cable when young people respond to how they spend their time, at least in the United States.

According to the study, which involved the participation of 10,000 adolescents with an average age of 16 years, 46 states in the US, the difference is very small, however: while 26% of the public watch YouTube every day, 25% does the same with television programming.

Other relevant figures are often similar services have been used compared to cable TV. The Netflix for example, is viewed daily by 38% of the audience who responded to the survey. In contrast, services like Hulu and Amazon Prime Video are seen daily for only 3% of the public.

The study of the US investment bank also focused preferences of adolescents in relation to preferred brands, trends and social networks.

Source: BusinessWire

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