Volvo and Geely prepare launch of a new brand


Geely Chinese automaker, owner since 2010, Volvo Cars will announce on October 20 a new car brand for your group sources heard by Reuters . Named Lynk & Co it appears with the aim of competing in the mid-market from 2017, initially in China and then in Europe and the United States.

The new brand will debut Modular Architecture Compacts (CMA), developed by Geely with Volvo, and their cars are clashing with the models GM and SAIC Motor also Chinese. With the inclusion of Lynk & Co, Geely compete against Chinese producers and Volvo in the luxury market.

Geely declined to comment on the claims of Reuters but to leave the site of Lynk & Co and other registration details are linked to Geely and China Euro Vehicle Technology (CEVT), a subsidiary that coordinates research and development with Volvo. Although display the date October 20, 2016, the website does not give any information about the brand or its possible vehicles.

“As you saw on the website of Lynk & Co, the CEVT is really behind the site and it is no secret that is developing the CMA platform for Geely,” said Stefan Lundin, a spokesman for CEVT in Sweden. Lundin also confirmed that Lynk & Co will be released on 20th October in Berlin, but in the detailed nature of the activities of the new brand.

The Lynk & Co comes at a troubled time for the Chinese auto industry, a result of the local economic slowdown, however, Geely has presented solid results, with 16 consecutive months of growth.

According to sources close to the project heard by Reuters to Lynk & Co to debut with an SUV and a sedan model is already being developed. The brand will use Geely dealerships structure existing in China and, as new plants are established for the brand, the vehicles will begin to be exported to Europe and the United States.

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