Vivo announced on Monday (17) during Futurecom, the launch of Studio +, application result of a carrier’s partnership with the French group Vivendi, owner of Canal +, content producer TV and cinema. On the application, the operator’s clients will have access to original short series optimized for mobile devices.
The proposed new service is to deliver premium content to your smartphone screen, shot even to optimize the experience on smaller screens. According to the company, the series have more closed environment, easier routes and reduced duration of the episodes. Are seasons of 10 episodes of 10 minutes each.
Overall, the Studio + has full seasons of 15 series in different genres such as horror, romance, drama, action, science fiction, etc., as well as over 200 movie titles in short film. According to Vivo, every week a new series or season should be released.
Some of the already available series in Studio + (Photo: Living / dissemination)
Released by Vivendi in 2016, the Studio + is boasts of being the first premium content service for quick consumption on mobile platforms. According to Dominique Delport, president of Vivendi Content, he arrives to deliver an experience that apps like Netflix can not take on the small screen.
“When you are in traffic, and has a short window to consume entertainment, is not watching Game of Thrones or novel, for example. Our productions have the quality to go on the big screen, but are experiences that work best in short doses, “said Delport.
To mark the arrival of Studio + to Brazil, the operator has also invested in original content. The series Crime Time: Danger Time was filmed in Rio de Janeiro and Sao Paulo, with direction and Brazilian cast
The app Android and iOS, which can be accessed by clients through a password, you can view the episodes through streaming HD or offline by downloading the videos into the application. Within the service, users can view the videos in different languages such as English, Portuguese, Spanish and French. The service will cost R $ 3.99 for prepaid customers and R $ 12.99 for postpaid customers.
According to Christian Gebara, VP of Marketing and Sales at Vivo, the launch of Studio + aligns with other partnerships held by the service provider to offer content. An example was the partnership with Napster to create the Live Music. Last week, the company launched the Watch Music, a streaming app shows on video, also in partnership with Vivendi.
“Today we have 80 content services within our portfolio and more than 40 million customers our use at least one of these services, resulting in an annual revenue of approximately R $ 1 million,” added Gebara.
Although Brazil is the first market to receive the new content platform, Telefonica will also launch Studio + in other countries in Latin America – where it operates as Movistar – such as Chile, Argentina, Uruguay, Peru and others, also featuring original content.