video card manufacturers keep the defense [19459007Inrecentyears]trying in any way to minimize the negative impact of the decline in demand for this type of device. The tactics of the struggle for gradually “shrinks” the market of discrete adapters each company its own. A bold approach to marketing from time to time brings to a particular vendor local successes. Journalists resource by Digitimes managed to ferret out information about the current situation in the camps, Micro-Star International (MSI) and Gigabyte Technology.
forecast a month ago for the supply of MSI graphics cards in 2016 is no longer relevant: the new indicative volume of less than 200 thousand units (4.8 million versus 5 million. ). Accordingly, the company will almost certainly give way in the fight for first place ranking Chinese concern Palit (Palit brands, Gainward’s and Galaxy), which in 2015 released about 7 million cards, and perhaps one more competitor for the year – ASUS. In September, the company ASUSTeK Computer predicted annual volume of deliveries of 5 million units.
Shipment even 4.8 million units will be for MSI a very good result, because for the past year she has sent to distributors only 3.45-3.55 million graphics cards. As a result, the Micro-Star is preparing to press the Chinese brand Colorful, which also expects to increase the supply of branded cards – with 4 million units. to 4.2 million units.
Among other things, the Digitimes pointed focus of MSI on the European market and North America, where demand for its products is quite high, in contrast to, for example, from mainland China. In terms of 4.8 million units. retail chains is reached 3.5 million cards.
The above-mentioned company Gigabyte Technology this year expects to ship 3.45 million distributors of video adapters. Of this volume has already sent 2.55 million units, and the remaining 900 thousand. To be supplied in October-December. Let Leadership Gigabyte and does not fight (in contrast to the same MSI), but its profit is expected to grow due to the increase of weighted average price.
The fourth quarter for manufacturers of discrete graphics is generally less profitable than the third. According to Digitimes and its sources, vendors will rescue Featured release of the GeForce GTX 1050 Ti and GTX 1050 for the mass buyer.