By Eduardo Carvalho *

in the past, companies captured, processed and distributed their data automatically only in proprietary databases. The information was manipulated through tapes and floppy disks – you remember? But then came the data networks and computers began to be used by large companies.

What we have today is a very different reality. Shortened all distances and topics such as mobility, cloud computing and social media are part of our daily lives. Not only in business, but mostly out of them. According to IBGE, in 2014, 95.4 million people, or 54.4% of the population with ten or more years old, accessed the network at least once in a period of three months.

E access, including no longer only for desktop. Now we can connect anywhere from mobile devices. Gartner says mobile data traffic can reach up to 173 million terabytes by 2018. This consumption is growing rapidly and is driven by new concepts such as Internet of Things (IoT its acronym in English). Also according to the consultancy, will be about 26 million IoT devices in action worldwide by 2020.

The e-commerce drives that traffic – in 2015, the Brazilian e-commerce turnover of R $ 41.3 billion, according to a study conducted by E-bit / Buscapé Company. But some seasonal events also accelerate the consumption of data. World Cup 2014, for example, only in the game of Brazil and Germany were sent 35.6 million messages on Twitter, according to the network itself. In the matches of the quarterfinals, the SindiTelebrasil pointed out that the public posted 11,000 photos per minute during the games.

now we will have the Olympics in Brazil and the increase in data traffic will also be inevitable. In the case of the World, we had blackouts data, even with the above the ordinary traffic. We need to repeat this success, but the care of the infrastructure of information technology should be redoubled. The volume of data traffic increases exponentially each year and the World below may no longer be enough to support the Olympics.

The Organizing Committee of the Rio 2016 Games waiting, for example, that 85% of hearing happen through mobile devices. For the first time in tournament history, the public will have access to maps of the arenas in 3D and you can browse Olympic venues with Google Street View. Imagine how much infrastructure that does not require

The Games will be a challenge for IT companies – even in parallel with the 2014 World Cup, we think that there are 17 days to 306 tests with concurrency about 30 events. In the case of the World Cup, there were only 3 or 4 matches that took place at the same time. Networks need to work with full redundancy and high data traffic capacity. Otherwise, the user experience will be limited and even frustrating.

The Rio de Janeiro, the host city, is considered the smartest and connected city in the country according to the Connected Smart Cities ranking. It is a first step. Among the investments that led Rio to receive the award in 2015 is the Rio Operations Center (COR), which includes 30 agencies in monitoring, anticipation and attendance to events in the city. That is, the IT infrastructure of the region is already prepared. But what about your company?

The Olympic Games offer us many business opportunities and to seize them, we have to structure ourselves. Brazil is a country with good market for the IT sector, we are in a great moment in this area – new organizations, more and more people connected, increase the volume of data traffic, important events worldwide. This is the time! Think about it and find the space of your company in this market.

* Eduardo Carvalho is president of Equinix in Brazil.

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