subsidiary, Sberbank “SB-Telecom” and “T2 RTC Holding” ( Tele2 brand) signed an agreement on the creation of a virtual mobile operator (mobile virtual Network operator, MVNO). Told resource “Vedomosti”, with reference to the representative of Tele2 Constantine Prokshino. Details of the deal are not yet known.
The establishment of a virtual network operator Tele2 Sberbank plans to not only improve customer awareness about their services, but also to save money on sending SMS-messages. According to “Vedomosti” a source in the Savings Bank, for the year the bank spent more than $ 100 million to the notification of customers via SMS-messages, which pays for sending telecommunications operators. Now, these costs can be significantly reduced.
As suggested by the general director of Telecom Daily Denis Kuskov, Sberbank may use the virtual operator to promote among its subscribers of its financial services. By offering an attractive rate in the MVNO, subscribers can be attracted to the bank branches – some of them will come out users of financial products, such as credit cards, says Kuskov
Currently, SMS-service “Mobile Banking” enjoys more than 17 million clients of Sberbank, the application for the “Sberbank Online” smartphones -. More than 1 million