Razer, famous manufacturer of accessories geared for gamers, announced on Monday (17) the acquisition of THX, audiovisual company founded by George Lucas in 1983.
Despite the purchase, the company ensured that keep all employees and managers of THX, which will continue to act in an “independent and away from the parent company’s business”. “The acquisition will allow us to reinforce our leadership in gaming while we expand product development, design and technologies to other aspects of entertainment such as videos and music,” said CEO and co-founder of Razer, Min-Liang Tan.
Originally, THX was created by Lucas targeting a superior audio quality in cinemas. Nevertheless, in the late 1990s and early 2000s, the company expanded its operations by launching automotive sound systems and concerts, video games and other segments of the entertainment industry.
For Razer, the acquisition will help it act in this intersection sectors. “The entertainment industry is converging, and we are seeing more and more video clips recorded at 360 degrees, movies turning into games and games turning into movies,” said the CEO. Thus, the company’s idea is to consolidate itself as an entertainment company in general and not just gaming.
The purchase transaction of the company founded by Lucas 33 years ago was settled earlier this month, but only just went public. Details on the amounts involved in the deal were not disclosed.
Via The Verge
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