Over the past year the volume of requests for takedown addressed to Google has increased exponentially. These are the notifications sent to the search engine of who owns the rights to the content such as music, books, movies and software, so that they are eliminated from the SERP (result pages) the links that lead to the download of files in non-legal way and not authorized.
The affected URLs are over a billion in a single year (two billion by 2012), more precisely 1,007,741,143, for approximately 945,000 domains. It is what emerges from the Report on Transparency published by bigg. Of these, approximately 90% (908 237 861) has been removed. Others are labeled as inactive links to pages, not in violation of law or duplicates of other previous support requests. For its part, the group of Mountain View underlines the effectiveness of its system based on the DCMA (Digital Millennium Copyright Act), which allows the holders of copyright to defend his case.
The process notice-and-takedown has proved an efficient and effective method to solve the problem of copyright infringement onling. The annual growth in the volume of removed URL from the search results shows that those who hold the rights are the system useful, valid and scalable based on their own needs.
Actually individual governments and authority are examine possibilities to take a different approach to solving the problem of piracy . In the UK we have been proposed some amendments related to the Digital Economy Bill which, if approved, could lead to sanction the same search engines when not doing enough to stem the flow. In addition, the United States is assuming a change in the requirements needed to accommodate a request for takedowns.
Fun fact: more than 50 million notifications, last year alone, they have covered the site 4shared.com .