The investment Netflix Original content is yielding much more than the company expected. The company once again posted growth mainly due to the original series of hits like Stranger Things and Narcos.
In the third quarter of this year, the company expected to win just over 2 million new subscribers, but reached a total of 3.2 million new subscriptions in non-US markets. This caused the company’s stock also managed to increase up to 20% fewer hours announcement growth beyond the expected signatures. Profit also exceeded $ 2 billion for the first time, a 36% increase over the previous year.
With projection to end this year with more than 600 hours of original content, the service of streaming video announced this week that it wants to increase this number in 2017, with the release of more than 1000 hours of own productions, ie an increase of 66% of what it will achieve in 2016. expenditures for this should add up to $ 6 billion, against US $ 5 billion invested this year.
In a letter to shareholders, the company noted: “We are now in the fourth year of our original content strategy and we are pleased with our progress. The Internet allows us to reach audiences around the world, with a growing base of over 86 million members, there is a big appetite for entertainment and a variety of tastes to satisfy. “
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