on October 15 in the shopping center “Atrium” in Moscow It opened its first brand store in Russia LeEco. In addition to smart phones and accessories, and Le 2 Le Max2 LeEco company demonstrated and other products, sales of which will begin in the near future. In the shop are headphones with a memorable design, the VR-helmets, smart bike Le Super Bike and the world’s largest “smart” LeSuperTV equipped with a 120-inch screen.
Despite the chilly Moscow weather (and the majority of customers had to queue in the street), the number of people only grew and their interest in buying fueled discount 5 000 rubles for special coupons. Thus, the opening day it was possible to buy a smartphone Le 2 for just 9990 rubles, and the flagship Le Max2 -. 24 990 rubles
from 10:00 on the day of the launch of the store visitors can meet and buy products LeEco. At 15:00 was held LeEco store and product demonstration for the media, and at 15:50 began the opening ceremony of the store.
According to the president LeRee (LeEco Russia and Eastern Europe) Victor Xu, this store is the first point of departure is offline and sale techniques LeEco, can become not only one. The companies rely on online sales, but do not rule out classical stores, since many customers are not yet ready to acquire sophisticated technical devices online. In LeRee look at the work shop and appreciate the figures before making a decision on the opening of new outlets.
“The opening of the flagship store LeEco in Moscow means that the buyer will finally have the opportunity to assess the quality of LeEco products, get answers to questions from consultants, try out once all the devices that make our ecosystem . This is a very important experience for the buyer, because in the online store can not understand how the smartphone will be in hand as there is material, how well looks like the picture on the screen. It is for these experiences we will open in all regions of Russia, our branded point of sale for LePar affiliate program “, – said Victor Xu
Interestingly, the first buyer of the new store was the little girl who bought Le 2 smartphone for yourself. And she came for the device itself and in spite of the many hours of the queue was very happy to buy.
The guests inauguration LeEco brand shop ceremony was also addressed Paul Chekryzhov, CEO of the management company’s retail and entertainment complex “Atrium . “
“We are honored to host the first Russian company store LeEco fact, we act as a bridge between the Russian and Chinese cultures, helping Russian consumers get acquainted with advanced technologies.”, – He said
Victor Xu Paul Chekryzhov cut the red ribbon and officially opened the first brand store LeEco.
The Le shop, located right in the center “Atrium”, you can try and buy smartphones and Le 2 Le Max2, LeMe headphones, headsets Le special with connector USB Type-C (smartphones company lacks a 3.5mm audio output). Also in the store you can see the first “smart” bike company and literally striking imagination of a TV with 4K-resolution and 120-inch.
The company’s plans – to continue the development of all areas of activity and, of course, , start selling not only smartphones, but other devices in the Russian market.
Interestingly, in the late afternoon all the street is not something that is not diminished, but rather increased. Employees LeEco organized distribution of hot tea and water standing in line to customers, and come with small children, the disabled and pensioners were able to go to the store, bypassing the main queue. As a result, the company decided to extend the offline flash sale with coupons for 5 000 rubles to 23:00, that is, to the closure of the shopping center. LeEco store cash registers worked three purchases per minute, with a maximum number of smart phones in one hand was limited to two pieces.
During the first three hours of the stock has sold more than 500 smartphones. Due to the large number of customers who choose to purchase smartphones Le 2 at a special price, the stock has been extended until 23:00. In total, the Flash Sale at first branded store LeEco 1200 smartphones were sold in Russia.
Recall, LeEco Le 2 is the youngest model in the line of smartphones. In it are 16-megapixel main and 8-megapixel front camera. Inside Le 2 – a powerful Qualcomm Snapdragon 652 processor and 3GB of RAM. It is also important to note the fact that the smartphone is dvuhsimochny. In Russia, this model is available in two colors: gray and gold.
flagship smartphone Le Max2 – one of the most powerful devices on the market. The unit received a Quad HD-display diagonal of 5.7 inches, a quad-core Qualcomm Snapdragon processor 820, 6 GB of RAM and 64 GB of internal memory, 21-megapixel main and 8-megapixel front camera.