L ‘ ecommerce B2B (intercompany trade) in Italy is now worth well 20 billion EUR . This is the estimate emerged at the conference organized by by Netcomm the Italian Consortium of Electronic Commerce. According to this study, in addition, the number of Italian B2B ecommerce sites grew by 46%, from 7,660 in 2015 to 11,200 in 2016. This new analysis also shows that over 50% of buyers would want from their digital tools suppliers reduce acquisition times. In Italy underestimate the enterprises, unfortunately, still the potential of the B2B network, yet the number of B2B e-commerce sites in Italy continues to rise.
In addition, 30% of the total number of e-commerce sites Italian of the country’s B2B potentialities and presents even greater than those of the sites B2C (Business to Consumer) as highlights Roberto Liscia President and Executive Board Member Netcomm Ecommerce Europe. The value of B2B e-commerce in 2015 was in fact 20 billion euro, compared to 18 billion in B2C. It is to be considered as commerce in fact, all those models in which a meeting takes place and a qualification between supply and demand which then takes the form of an order or a transaction on other channels. The B2B marketplace in particular, develops in every sector, from healthcare to maintenance, from food and wine to fashion, and creates different business models, from online distributors of the house brand, from marketplaces with communities brick & mortar to those based on dropshipping.
Roberto Liscia still highlights how Italian companies selling online in Italy are about 7% of the total, compared with 17% of those present at the European level. Italy excels in many markets and the potential of Made in Italy online is among the largest in the world. Companies should address more aggressively the new competitive environment of B2B where to lord it will be the growth of the role of the course, the development of B2B Marketplace by large B2C, the opening of markets of sale and purchase, and the growing role of the supply chains in the face of the new concept of a cross.