According to a joint study of the payment system PayPal and Data Insight, in 2016 internet retailer -export from Russia will increase compared with the previous year by 32%, exceeding $ 2 billion. The growth rate of retail Internet and exports of goods and services from Russia almost twice as fast as the growth of the domestic online market. Its amount will be $ 20 billion this year.

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The most popular among sold abroad goods and services are digital products and games (35% ), in the field of travel services – booking of hotels, tickets (26%), natural products (23%). Among the latter, the main categories of online exports are clothing and shoes, hand-made items, auto parts and electronics.

Most buy Russian goods and services in North America, where the largest volume of payments entered in this year (42.1%), Western Europe (30.8%) and Asia Pacific (12.2%). In particular, the most popular Russian products in the United States, Germany and the UK, demand in China is still small. 31% of respondents named the main difficulty in the online-export logistics, 27% – the language barrier, 25% – lack of confidence in counterparties, and 19% – difficulties in obtaining payments from abroad

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The study involved 2.7 thousand. Online merchants, as well as the results of the expert interviews were used and their own PayPal data and Data Insight.

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