On the Western European market tablets is a tendency to fall in the volume of shipments. According to IDC, in the third quarter of 2016, these regions were shipped 8.2 million tablets of all types, which is 6.7% less compared to the same period last year. However, as experts note, from July to September, the Europeans spent on their purchase of a total of 2.5 billion euro, ie 4.8% more than in the third quarter of 2015.
turned out to be the fastest growing segment of the models costing more than € 600 – he added to last year’s figure of 66.7% at once, so that the proportion of these devices has reached the level of 10.6% . it is noteworthy that more than half (52.2%) of tablets in this price range come with attachable keyboard, and a year ago, their number did not exceed 26.5% of the overall structure.
According to analysts, it is an increasing demand for models “2-in-1”, as well as an increasing introduction of tablets in the business sector have become a “locomotive” of the market growth tablets in monetary terms. Thus, delivery devices with removable keyboard increased by 48.4% year on year, business models – 13.1%. This hybrid solutions share reached 21.9% of the total shipped in the III quarter of the tablet, while a year ago the figure was 13.8%. The leaders in this category Transformers Apple iPad Pro and Microsoft Surface, which accounted for 46.4% of shipments.
With regard to the classical tablets, their segment of the Western European market declined by 15.5%, which was the main reason for reduce supply “consumer” Tablet PCs 10.8%.