GoPro The company, which produces action cameras, announced plans to lay off about 15% of employees. This decision is due to the need to reduce costs, exceeding recently the company’s revenues. At the end of last year, the company employed about 1,500 people.
the GoPro camera sales started to decline with the advent of a large number of competitors offering a more affordable model, as well as the empowerment of smartphone cameras.
negative impact on the company’s financial performance could have drones review the Karma shortly after the start of sales. Subject to review in 2500 vehicles. Cost drone without a camera is $ 800, with the camera – $ 1000-1100 dollars.
laid off about 200 people and closing the units engaged in the creation of original content, the producer expects next year to return to profit. With the reduction will be associated costs in the amount of 24-33 million dollars, most of which will occur in the current quarter.
Source: to Reuters