GoPro announced a heavy restructuring operation aimed at bringing the accounts into order. The plan submitted to the crisis involves the dismissal of 15% of staff and the closure of the division “entertaintnment”. There will also be an important change also at management level. Tony Bates president of the company GoPro will leave at the end of year . The declaration of Bates is as follows:
The time I spent at GoPro has been an incredible experience. In the past three years GoPro has recorded tremendous progress in technology, software and how international growth. GoPro now has a solid management team strongly focused on the core business and profitability.
GoPro does not state only negative data. Apparently sales of “ Black Friday ” have been a success in the United States. The number of action cam sold in 2016 was higher by 35% than in 2015 . direct sales via the web site have gone nearly as well, they speak of an increase of 33% on an annual basis. According to NPD Group, analysts Hero 5 Black is the device “Digital Imaging” most sold in the USA from October 2 (date of his arrival on the market).