Looking at the numbers of the Google Transparency Report it turns out that in the last 12 months have been more than 1 billion the requests from copyright owners to remove links to pages containing material suspected of violating anti-piracy standards (dimming requests via DMCA, Digital Millennium Copyright Act). It is exactly 1007741143 link indicted and more than 90% have been eliminated; remaining have not undergone any cancellation as direct results to legal sites or duplicates of other previous requests. To date the links processed in total by Google according to this process are little more than two billion, from nearly 945,000 different domains.

The fact that the second billion requests has come in just 12 months, while the former is served much longer, lets us understand what the number of requests in both strong and continuous growth and at this pace, most likely, Google will receive the third billion required by the end of next summer. Such a high number of claims involves some thoughts about it, especially if this is the best way to operate and if today the method of “ Notice-and-Takedown ” (note-and-delete) is still the best possible. According to Google, this is a great way to proceed, which, although with astronomical numbers, has so far played well your role leading to the elimination of what is required by those entitled.

On the other hand some industrial groups and rights holders have asked the government to revise the process to prevent the whole thing from turning into a kind of endless hunting cat and mouse with the risk that content deleted here today, may reappear elsewhere tomorrow. So while in the UK it has been proposed an amendment that provides for fines to search engines that do not act effectively against pirate sites, while the US government is considering the change of requirements needed to apply for the cancellation of the website indicted. For now, nothing has changed and therefore we will continue to see growth in the number of reported non-stop link, resulting in work multiplied by Google and its algorithms.

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