After the different appearances of the concept E-Tron Quattro, Audi confirms its intention to enrich range with fully electric models and to announce it is the CEO Rupert Stadler.

On the occasion of the ad also comes a clarification on the name chosen for these cars. will always use the brand E-Tron, but without any addition, direct and without other nomenclature . The decision is inspired by the story of the same Audi, when in the 80s launched the original Audi Quattro, even then no other names.

By 2020 there will be three models on the market . The first, having already a prototype at an advanced stage, will own the SUV. According to Stadler, the German 4×4 opens new concepts, much to call it “space concept vehicle”. According to the plans of Audi’s autonomy must be in step with competitors, and therefore no less than 450 km per charge, or even better, always with lithium batteries.

Meanwhile the brand E-Tron will continue to be used also in the normal range, to feature hybrid models plug-in as is the case now. So we will see yet A6 e-tron, A7 e-tron and so on, according to the cars that Audi will decide to electrify part.

Probably based on modular platform borrowed from Volkswagen (MEB) will arrive later a compact city car with 300/400 km range and then a high-end sedan sedan, to counter the domain Tesla is getting in sector. Stadler considers crucial for a brand like Audi, perceived state of the art, position itself in the top segment of this propulsion technology. Will they recover what Elon Musk snatched?