While some are betting on new releases to draw the attention of visitors to the São Paulo International Motor Show, which takes place between 10th and 20th November, has automakers investing in experience of the public. The Citroen will have a booth at the event that claims to be entirely conceptual.
According to the brand itself, its space in the room will allow “rich, intense and fully interactive experience.” All this will be provided with the coming of two concepts of Citroen for the event. However, if mistaken those who think they will have access to great new features, after all, both the Aircross when E-Méhari have been presented in other halls this year.
Despite having no release promised for the Hall of São Paulo, brand ensures that your booth will people feel at home with much comfort and well-being elements valued by the company. According to Paulo Solti, managing director of Citroën in Brazil, the company’s goal in the lounge is show “your look to the future and the ability to anticipate trends.”
Although not bring any unpublished car, Citroen ensures that the stand will feature new products and services, with the launch of original programs in Brazil. All this presented “creative and different way.”