Chinese LeEco entered the US market


Chinese brand advancing on all fronts. The next notable step in their expansion into the international market is the emergence of LeEco in America. In the summer, the company, which is almost unknown in the United States (and in Russia began to learn not so long ago, ), for $ 2 billion absorbed US manufacturer Vizio TVs. Now, the Chinese brand will be heard in the US increasingly.

Based in Beijing, the company started in 2004 as a streaming web service LeTV, in 2010, went through an initial public offering on the Shenzhen Stock Exchange, becoming public, and last year was renamed in LeEco. At present time it is difficult to say what the electronics LeEco produces: Is that smart watches and wearable devices are not yet available in a long list. But the company’s product portfolio includes smart TVs, smart phones, electric bicycles, sports cameras, headphones, VR-helmets, and much more. All devices are running Google Android and is usually characterized by medium or low price.

The company also invests in the sector of autonomous vehicles: its founder and chairman of the board of director Jia Yuetin (Jia Yueting) supports the ambitious startup Faraday Future and this year LeEco presented its own concept electric vehicle LeSee which drew $ 1 billion investment . Finally, it owns 70% stake in the Chinese motor companies Yidao Yongche.

By the way, LeEco fixed in Silicon Valley: has acquired an office complex in Santa Clara on an area of ​​almost 20 hectares (before he owned Yahoo) and declared plans to hire 12 thousand people. Now LeEco office in San Jose, California, employs about 500 people. The company is also taking steps to win a place in Hollywood: LeVision (entertainment division LeEco) has hired the former president of Paramount Film Group Adam Goodman (Adam Goodman), who will be engaged in the creation of the original TV series and content for US consumers


According to Strategy Analytics, LeEco put this year on the world market of 25 million smart phones, making it the fastest growing brand in the sector. The company is actively developing the Indian market, and in the coming months, many if not most of its products will be available in the United States. At a recent event LeEco introduced to start in the US market its flagship smartphone Le Pro3, four televisions and set-top box.

Le Pro3 is available on the international market since the end of September . This unit is equipped with a 5.5-inch screen, the SoC Qualcomm Snapdragon 821 system, 16-megapixel main camera, has a 3.5-mm audio jacks (it replaces the USB-C). The device is running Android 6.0 Marshmallow. With its outstanding performance, close to the Google Pixel, the smartphone is in the United States only $ 400 (and the buyer returns $ 100 on your next purchase, so that it does and is about $ 300). Bought receive a free 3-month subscription to the service LeEco EcoPass with unlimited storage for photos and videos 5 TB -. For other data and extended warranty

Among the US TV market LeEco based Android TV platform in the first place should be called uMax85. This 85-inch device with 4K screen, support for HDR (both standard HDR10, and Dolby Vision) and built-in Harmon Kardon audio speakers with Dolby Digital Plus support. In the presence of 4 GB of RAM and a built-in 64-GB SSD-drive. LeEco Americans also offer three versions Super4 TV family: X43 Pro, X55 and X65 – all they will get 3 GB of RAM and 32 GB of SSD along with the speaker Harmon Kardon, 4K and HDR. All of these TVs are equipped with single-chip system with a 4-core CPU and GPU from ARM. uMax85 cost $ 5000 (a discount on your next purchase of $ 1000 for participation in the program LeRewards). Super4 X43 Pro will cost $ 650 and X55 and X65 – $ 900 and $ 1,400 (in all three cases, the discount for LeRewards program participants – $ 200)


The company also introduced a set-top LeTV Box U4 in the United States. It supports playback of 4K-material, it is equipped with a 4-core processor, 2GB of RAM and 8 GB of internal flash memory. US users will have access to both the Chinese services, as well as to the more familiar like Netflix, HBO and Hulu. LeTV Box U4 will be priced at $ 80.

In addition, the US market will soon appear virtual reality helmet ExploreVR smartphone Le Pro3, smart electric bike LeEco Super Bike, the streaming service. The company at the event also showed the Americans a concept car with the autopilot LeEco LeSEE Pro.


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