Audiweb took a new picture of the world Internet Italian certifying that in August 28.8 million of Italian have gone online. The total digital audience in the average day of this particular summer month reached 21.3 million Italians, online via the detected device: computers and mobile (smartphones and tablets). By detailed data on the device from which you access the Internet, it appears that on an average day in August sailed from Mobile 18.5 million Italians (18-74 years) and 8.9 million from PC (Italians aged 2 years and over ). Italians to confirm, therefore, great lovers of the mobile devices.

Internet, in Italy, increasing talk to female . According Audiweb, in fact, they have sailed at least once in an average day 37.5% of men (10.2 million) and 39.6% of women (11.1 million) and, considering the data by age groups the use of internet in the main summer months involving 53.8% of 18-24 year olds (2.3 million), 57.7% of 25-34 year olds (4 million) and 56.1% of 35-54enni (10.3 million). From the data on the geographical origin, are online on an average day 42.2% of the inhabitants of the North West (5.6 million), 39.5% of the North East (3.5 million), 37.9% the Centre (3.5 million) and 34.4% of the South and Islands (7.3 million).

Audiweb: 28.8 million Italians online (image: Audiweb ).

As regards the categories of sites, and most consulted applications in the month, in August showed that 93.5% of users have consulted sites or research applications, 89.6% at least one of the general portals, l ’86, 4% i social networks 85.8% of the sites that offer online services and tools, 81.9% consulted sites or software applications and 81.3% sites dedicated to the distribution of video content.

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