On World AIDS Day, Apple gives customers even more ways to help (RED) to achieve the goal of an AIDS-free generation.

The major mission (RED) is to address the disparities in access to life-saving drugs in sub- Saharan Africa, where there is the highest prevalence of AIDS in the world. The money raised from (RED) funds programs that provide counseling, testing, prevention and, above all, antiretroviral drugs that prevent the transmission of HIV from mothers to their children even before they are born. Apple is the company that more than any other in the world contributes to the Global Fund and this year is the 10th anniversary of our support for the (RED) fight to end AIDS.

Life is the most precious gift that you can do ,” said Tim Cook, Apple’s CEO. “ Thanks to the vision and the (RED) dedication, a free generation is within our reach. We want to leave the world better than how we found it, so our long association with (RED) still remains so important to us. “

This year, Apple customers can support the fight against AIDS also playing video games they love, buying gifts to put under the tree or listening to the exclusive Christmas album (RED) Killers.

During the next week, some of the most popular games in the App Store, from racing to sports, from strategy games to action game, will offer personalized content (RED) in a limited edition, available exclusively on the App Store. The entire proceeds of the associated in-app purchases will be donated to the Global Fund.

The 20 games at participating include Angry Birds 2 Angry Birds POP !, Best Fiends, Best Fiends Forever, Boom Beach, Jelly Candy Crush Saga, Clash of Clans, Clash Royale, CSR2 , Episode, Farm Heroes Saga, FarmVille: Tropic Escape, FIFA Mobile, Hay Day, MARVEL Contest of Champions, PewDiePie’s Tuber Simulator, Plants vs. Heroes Zombies, SimCity BuildIt, War Dragons and YAHTZEE With Buddies.

In addition to the current line ( PRODUCT) RED available all year, Apple will add four new products (RED), all available from today: a Smart Battery Case for iPhone 7, a holster iPhone SE, headphones on-ear Beats Solo3 wireless and portable speaker Pill +.

Over 400 Apple Store in five continents will adopt a red logo or special decals (RED) to the windows to increase the visibility of the World Day against AIDS in the most widespread implementation in support of (RED initiatives ) in their stores. The boys of the Apple Store will explain to clients all the ways in which they can contribute to the (RED) fight against AIDS.

Starting tomorrow and until the December 6, Apple will donate $ 1 in favor of (RED) for every purchase made with Apple Pay in the Apple Store, at Apple.com or through the Apple App Store, up to an amount total of $ 1 million. Even Bank of America will make a donation for each transaction made using apple pay their cards in turn up to a total of $ 1 million.

Customers all over the world can make a donation directly to (RED) via iTunes.

In the past 10 years, the Global Fund grants with the (RED) support have had an impact of 70 million lives. At the beginning of the collaboration between Apple and (RED), 1,200 children were born every day with HIV. Today UNAIDS predicts that that number will approach zero by 2020, with the end of the AIDS epidemic by 2030.

The lifesaving drugs cost just 30 cents a day, so we can all make a difference. With a little effort we can help (RED) to achieve the goal of an AIDS-free generation.