Apple announced to the employees of their store that, as of mid-November, the figure of the ‘Creative Lead’ will be replaced by ‘Creative Pro’. The change will cover all stores, with the exception of the most important ones.

Who currently has the role of ‘Lead Creative’ will keep the same pay, but will lose some leadership responsibilities within the store. The figure of the ‘Creative Pros’ was introduced two months ago and will play an increasingly important role in the Apple Store.

I Creative Pro employees are considered to be more informed about the products and Apple services, able to provide customers with any kind of advice.