Apple this year also renews its commitment to initiative (RED) on the occasion of World Day to Fight AIDS . Thanks to (RED), a joint program in 2016 in its tenth anniversary, the Cupertino company has become the reality that most contributes to Global Fund direct and targeted interventions to reduce the spread of HIV. And, again this year, there are many initiatives that will involve the company and its customers inside and outside the Apple Store.
Thanks to (RED), Apple has long been active on several fronts to fight all ‘ AIDS . In particular sub-Saharan Africa, where there is the highest prevalence of AIDS in the planet and where still heavy are the consequences of unequal access to life-saving drugs. With the funds raised from (RED), in fact, are financed programs for the distribution of antiretrovirals but also counseling, prevention and medical support to prevent HIV is transmitted from mother to child before the birth. So Tim Cook CEO of the group of Cupertino, said the renewed commitment of the apple:
Life is the most precious gift that you can do. Thanks to the vision and the (RED) dedication, a free generation is within our reach. We want to leave the world better than how we found it, so our long association with (RED) still remains so important to us.
There are many ways that will allow Apple and its customers, to contribute to this important project. From the App Store through the purchase of the equipment, up to a very special Christmas album. In terms of Games for example, throughout the week it will be able to buy some of the most famous titles of all time, which will see the custom content for the initiative (RED). 20 total proposals, with proceeds from in-app purchases will be fully donated to the Global Fund: 2 Angry Birds, Angry Birds POP !, Best Fiends, Best Fiends Forever, Boom Beach, Jelly Candy Crush Saga , Clash of Clans, Clash Royale, CSR2, Episode, Farm Heroes Saga, FarmVille: Tropic Escape, FIFA Mobile, Hay Day, MARVEL Contest of Champions, PewDiePie’s Tuber Simulator, Plants vs. Heroes Zombies, SimCity BuildIt, War Dragons and YAHTZEE With Buddies.
There are then the usual devices (PRODUCT) RED on sale throughout the year, which will add four new products: a Smart Battery Case for iPhone 7 a case for iPhone SE, headphones on-ear wireless Beats Solo3 and Pill + speaker. Meanwhile, will launch a special Christmas album of The Killers “Do not Waste Your Wishes”, the proceeds will be always offered to the Global Fund.
But that’s not all, because until December 6, Apple will donate $ 1 for every purchase made on Apple Pay in the Apple Store, at Apple.com or through the Apple App Store, up to a total figure of $ 1 million . The same will also make Bank of America, always up to a total of $ 1 million.
As usual, tomorrow logos bitten apple of 400 Apple Store will be painted world of red in honor of this important initiative. Over the past 10 years, the funds raised from the Global Fund with (RED) support have had an impact of 70 million lives: the beginning of the collaboration with Apple, 1,200 children were born HIV-positive every day . Today UNAIDS predicts that that number reaches zero by 2020.